The new, tenth edition of Social Psychology is a fully revised and sweeping look into the social forces that make us who we are. Real-life examples and the results from a wide range of empirical research contribute to the book’s coverage of such subjects as the self, attitudes, socialization, communication, interpersonal attraction and relationships, and personality and social structure. It thoroughly addresses intrapsychic processes and comprehensively explores social interactions and group processes, as well as larger-scale phenomena, such as intergroup conflict and the effects of COVID-19. Providing rare, balanced coverage of both psychological and sociological perspectives, as well as historical and contemporary works, the tenth edition of this classic textbook is an ideal companion for introductory social psychology courses.